How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
He’s been featured in NYT, Forbes, WSJ, Inc.com, Entrepreneur Magazine, and prominent industry blogs such as Mashable, TechCrunch and VentureBeat.
Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious and surprising podcast is like Forbes but with cuss words.
For our first episode, I’m interviewing Jake Jorgovan.
He’s a serial entrepreneur, blogger, and creator. He’s the owner of 2 companies: LeadCookie, which does lead generation, and Content Allies, which focuses on producing thought leadership content.
He’s also the host of the podcast Working Without Pants, where he interviews agency owners and consultants to uncover the secret of their success.
You can check it out here: https://jake-jorgovan.com/working-without-pants
In this episode, we’ll talk about:
– The networking opportunities and benefits that come from hosting a podcast
– The problems that arise from handing-off sales way too early
– The actual value that comes from investing in your personal brand as a business owner
Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about content marketing & personal branding. This unfiltered, hilarious and surprising podcast is like Forbes but with cuss words.
Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies.
She has taught about content in many publications including DigitalMarketer, Inc., and Startup Nation, and continuously offers valuable takeaways by interviewing industry experts from world recognized brands such as Godaddy, HubSpot, MarketingProfs, and more through her video podcast, The Content Coalition.
Shaina’s LinkedIn: https://www.linkedin.com/in/shainaweisinger/
Check out The Content Coalition here: https://repurposehouse.com/podcast/
Every Wednesday Marti Sanchez and Nemanja Zivkovic are hosting a weekly Q&A where they talk all B2B things: sales, demand gen, social media, personal branding, etc.,
Focus is on real examples, case studies and participants have a chance to turn on the camera, jump in the session live, ask questions, or share their perspective on the topic.
If you’re an executive, marketer, or salesperson, this is for you.
This time Marti and Nemanja talked about Social Selling.
What is is?
Is it the same as cold calling and cold emailing?
This and more topics in today’s episode.
Behind the Mic is the show from podcasters for podcasters. Listen in as we interview the best interviewers in the game and learn more about what it takes to run a great podcast. Yes, it’s all very meta.
In our first episode, we interview Behind the Mic’s own host, Marti Sanchez.
Marti is the founder of Influence Podium, a thought leadership agency that helps B2B CEOs drive inbound leads by placing them on relevant podcasts and then repurpose them into high-quality content pieces to post on their social media. He’s also the host of Podium Stories, a podcast where he invites world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories.
Here are the questions we asked Marti:
1. Tell us more about your show and the main topics you discuss
2. At what point did you decide to start your show? Why?
3. What was the biggest initial challenge you faced?
4. What has been the main benefit you’ve gotten out of podcasting?
5. What makes a great guest?
6. What’s the secret to a great interview?
7. If you could interview anyone (dead or alive), who would it be and why?
Marti’s LinkedIn: https://www.linkedin.com/in/itsmartisanchez/
Marti’s Twitter: https://twitter.com/Marti__sanchez
Listen to the Podium Stories podcast: https://podcasts.apple.com/us/podcast/podium-stories-with-marti-sanchez/id1505931491