How do the best B2B brands stand out and win on brand? How do they create their own categories and dominate them? How did they build their strategic narratives? How did they build their content flywheels? Listen to the specific tactics and advice from founders and marketers from category winning brands. Hosted by Marti Sanchez, CEO of Influence Podium.
He’s been featured in NYT, Forbes, WSJ, Inc.com, Entrepreneur Magazine, and prominent industry blogs such as Mashable, TechCrunch and VentureBeat.
He’s the owner of Saxifrage, a growth experiment lab and consultancy where he works with select clients, he co-founded and helped build a 50-person agency, and is a marketing instructor for the LinkedIn Learning platform where over 250,000 people have taken his courses.
After graduating from Brown University with a degree in Art-Semiotics, Chris and his co-founder, Brendan Schwartz, started Wistia in Brendan’s living room in 2006. Wistia has since grown into a multi-million dollar business.
Before Wistia, Chris helped produce an Emmy Award-winning feature-length documentary and was named a Top Young Entrepreneur by BusinessWeek in 2009.
Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories. This unfiltered, hilarious and surprising podcast is like Forbes but with cuss words.
For our first episode, I’m interviewing Jake Jorgovan.
He’s a serial entrepreneur, blogger, and creator. He’s the owner of 2 companies: LeadCookie, which does lead generation, and Content Allies, which focuses on producing thought leadership content.
He’s also the host of the podcast Working Without Pants, where he interviews agency owners and consultants to uncover the secret of their success.
You can check it out here: https://jake-jorgovan.com/working-without-pants
In this episode, we’ll talk about:
– The networking opportunities and benefits that come from hosting a podcast
– The problems that arise from handing-off sales way too early
– The actual value that comes from investing in your personal brand as a business owner
For our second episode of Podium Stories, I’m interviewing Trent Anderson.
He’s the co-founder of Leadlio, which runs outbound account-based sales campaigns powered by intent data on behalf of B2B companies — think of them as your outsourced enterprise sales team.
In this episode, we’ll talk about:
For our third episode of Podium Stories, I’m interviewing Sebastian Eldridge.
He’s a 2X Entrepreneur and experienced Chief Executive Officer at Anchor Worldwide with a demonstrated history of working at the intersection of the tech and marketing and advertising industries.In this episode, we’ll talk about:
Nemanja is the founder of Funky Marketing, where they help B2B companies generate consistent revenue growth with cost-efficient strategies. They’re based in Serbia, but they work with companies all around the world.
His background in activism, youth-work, and community building gives him, in my opinion, a very unique experience and perspective which I wanted for you guys to listen to.
In this episode, we talk about…
Tarutr is the associate director of Sales & Partnerships at Lokal, a one-stop platform for life services and hyperlocal news interaction catering to new business audiences in India who have just come online in the past few years.
In this episode, we talk…
Edrizio De La Cruz is the Co-founder and CEO of Arcus, an API for consumer’s financial data and bill payments. Their mission is to help clients build apps that let users stay on top of their finances without thinking.
In this episode, we talk…
Kurt Kersey is the CEO, founder, and podcast host at Scaled Up Marketing and Financial Planner Growth, where they help financial advisors scale their impact by leveraging digital tools like social media, email marketing, and other strategic marketing and brand initiatives.
In this episode, we talk…
Kurt’s LinkedIn: https://www.linkedin.com/in/kurtiskerseycfp
Brad Burns is the CEO at Wayne Contracting, an organization that collaborates with partners in the retail, hospitality and commercial markets to bring projects from concept to execution.
In this episode, we talk…
Brad Burns’ LinkedIn: https://www.linkedin.com/in/bradwburns/
Way Contracting’s website: www.waynecontracting.com
Terry Hedden is the CEO at Marketopia, where they provide innovative and powerful marketing and sales solutions for IT service companies. The firm is uniquely positioned with expertise in the entire IT channel from software, hardware and cloud vendors to distributors, MSP and VAR resellers.
In this episode, we talk…
Terry’s LinkedIn: https://www.linkedin.com/in/terryhedden/
Marketopia’s page: https://marketopia.com/
Dennis is an expert in leveraging data to deliver business insights, a serial entrepreneur, and the CEO and founder of x.ai, a sophisticated AI platform that saves people time and effort when scheduling meetings.
He is a recognized leader, author, and university instructor in the field of digital data and analytics.
In this episode, we talk…
Dennis’ LinkedIn: https://www.linkedin.com/in/dennismortensen/
x.ai’s page: https://x.ai/
Jeremiah is an award-winning marketer, entrepreneur, Digital 40-over-40, and the CEO of Sundae, an influencer marketing company distinguished by a unique alchemy of art, science & pedigree.
Borne & embedded within the world’s leading creative agency, 72andSunny, Sundae creates high impact social campaigns shaped by digital culture and tailored to audience, platform & interests.
In this episode, we talk…
Jeremiah’s LinkedIn: https://www.linkedin.com/in/jeremiahrosen/
Sundae’s page: https://sundaecollective.com/
Erik is the CEO and founder of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.
It was recognized by Inc. as the country’s fastest-growing marketing consultancy, and is proudly one of Glassdoor’s “Best Places to Work.”
In this episode, we touch on…
Learn more at https://hawkemedia.com
Connect with Erik on LinkedIn: https://www.linkedin.com/in/erikhuberman/
Andrew Alexander is the founder and CEO of Limitless Academy, an online education platform that teaches entrepreneurs how to build their businesses. He is also the author of Deconstructing Motivation & The Cure for Happiness: Timeless Secrets to a Stress-Free Life.
In this episode, we touch on…
To get in touch with Andrew, you can reach him at: andrew@limitlessacademy.com
Check out Limitless Academy here: https://www.limitlessacademy.com/
Subscribe to Andrew’s Youtube channel here: https://www.youtube.com/channel/UCQyuKo6ZaGjT6IJEF30qD5w/featured
John Lee Dumas is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 2000 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is just getting started.
In this episode, we touch on…
Connect with John on LinkedIn: https://www.linkedin.com/in/eofire/
Subscribe to his YouTube channel: https://www.youtube.com/channel/UCXfzpliAfdjParawJljHo2g
Check out Entrepreneurs on Fire here: https://www.eofire.com/
Sean P. Finelli is the CEO of The Tour Guy, a new brand that has evolved from the suite of brands including The Roman Guy and The Paris Guy. Finelli left a Wall Street career behind in 2008 to move to Italy and eventually create a travel tech company that helps travelers see the best of Italy and Paris without the crowds.
In this episode, we discuss…
Connect with Sean P. Finelli on LinkedIn: https://www.linkedin.com/in/sean-finelli-64a59835/
Scott is the Executive Vice President of Thought Leadership at FranklinCovey, a global company specializing in performance improvement that helps organizations achieve results that require a change in human behavior. He’s the bestselling author of Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow, and also the host of FranklinCovey’s On Leadership interview series; a weekly digital newsletter dedicated to improving your leadership capabilities.
In this episode, we discuss…
Connect with Scott on LinkedIn here: https://www.linkedin.com/in/scottmillerj1/
Ian Jackson is the CEO of Enshored, an INC 5000 outsourcing firm purpose-built to solve the challenges related to scaling disruptive, high growth businesses, delivering proven results by employing an unique agile operating framework and the most highly skilled associates in the industry.
They currently help over 70 start-ups, scale-ups, and mid-market companies with outsourced support across customer service, back office, content moderation, and sales enablement.
In this episode, we discuss…
Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianjackson2/
Born & Bred in Sydney, Phil Vella is the founder of Zeroto7, the first marketing consultancy dedicated to helping European startups achieve international growth. Zeroto7 is a network of communications experts who’ve worked for some of the best known brands in the world, and more recently some of Europe’s most successful startups.
In this episode, we discus…
Connect with Phil on LinkedIn: https://www.linkedin.com/in/philmvella/
Check out Zeroto7: https://www.z27.co/
Harvinder Singh is the President and CEO of Bestica, an INC 5000 IT consulting firm based in San Antonio, TX. Bestica has a national presence having provided solutions for the Department of Defense, Federal Agencies, and Fortune 500 companies.
In this episode, we discuss…
Connect with Harvinder on LinkedIn: https://www.linkedin.com/in/harvindersingh/
Check out Bestica: https://www.bestica.com/
Robert Geller is an entrepreneurial communications executive & content marketing expert with deep experience leading diverse launch, rebranding & turnaround initiatives. He is also the President of Fusion PR, which he joined in 2000 and helped grow to become a leading independent tech PR agency.
Bob has been covered in publications such as PR Week, PR News and Bulldog Reporter and writes and speaks frequently on social media, content marketing and PR.
Check out Fusion PR here: https://www.fusionpr.com/
Connect with Robert on LinkedIn: https://www.linkedin.com/in/rgeller/
Andrew Gazdecki is a 3X entrepreneur. He was featured on Inc. Magazine’s 30 Under 30 Entrepreneur List on 2017, and was also a back-to-back winner on its 500 Fastest Growing Company List (#56 and #98).
He founded his first company, Bizness Apps, while still in college. By the time they were acquired by private equity firm Think3, they had grown to $10M in annual recurring revenue, operating in 40 countries, and employing over 100 people.
He later founded Altcoin.io, a decentralized exchange (DEX) for trading digital assets. The company eventually was acquired by BnkToTheFuture.
Most recently, he founded MicroAcquire, a marketplace created with the goal of removing the rigmarole and frustration of the acquisition process by connecting startups and acquirers in one place.
Check out MicroAcquire: https://microacquire.com/
Connect with Andrew on LinkedIn: https://www.linkedin.com/in/agazdecki/
Connect with Andrew on Twitter: https://twitter.com/agazdecki
Andy Raskin helps CEOs align their teams around a strategic narrative — to power success in sales, marketing, fundraising, product and recruiting.
Clients include venture-backed companies funded by Andreessen Horowitz, First Round Capital, GV and other top investors. He’s also led strategic narrative training at Salesforce, Uber, Square, Yelp, VMware, Intel and General Assembly.
To learn more and get in touch, visit http://andyraskin.com
Also, you can connect with Andy on LinkedIn: https://www.linkedin.com/in/andyraskin/
Arvid co-founded, bootstrapped, and sold FeedbackPanda.com, an online teacher productivity SaaS company.
He’s the author of Zero to Sold and writes about building sustainable businesses at The Bootstrapped Founder.
Check out The Bootstrapped Founder here: https://thebootstrappedfounder.com/
Connect with Arvid on LinkedIn: https://www.linkedin.com/in/arvidkahl/
Connect with Arvid on Twitter: https://twitter.com/arvidkahl/
Bo Brustkern is co-founder and CEO of LendIt Fintech, the world’s largest event series that provides context to the rapidly-changing universe of technology’s impact on financial services.
For over 20 years, he has set himself apart as a leader in understanding, funding, and leading cutting-edge developments in fintech and financial services. His experience includes private equity, venture capital, fixed income, asset management, and investment research.
Check out LendIt Fintech here: https://www.lendit.com/
Connect with Bo on LinkedIn: https://www.linkedin.com/in/brustkern/
Emily Lonetto is the Head of Growth, Partnerships + Community at Voiceflow, a software platform that empowers teams to design, prototype and build conversational interfaces quickly.
She is also the Founder of GrowthToronto (GrowthTO), the largest community of growth and product practitioners in Toronto with 2,500 members and counting.
Lastly, she’s been previously Growth for a few interesting companies, PartnerStack, Clio, and Tilt (Acq. by @Airbnb) amongst them.
Things we touched on:
Connect with Emily on Twitter: https://twitter.com/EmilyLonetto
Aleksandr Volodarsky is the CEO & Founder of Lemon.io, an exclusive platform for hiring vetted freelance developers on-demand. They help connect early-stage startups with vetted offshore engineers.
Things we touched on:
Connect with Aleksandr on Twitter: https://twitter.com/volodarik
Subscribe to Aleksandr’s newsletter: https://volodarik.com/
Kenny Hanson is the Founder and CEO of MentorPass, a premium subscription mentorship service for entrepreneurs.
MentorPass will match you with mentors who can help you on your entrepreneurial journey. It is all virtual and they have scholarships for people who’ve been professionally impacted by COVID-19.
They currently work with fast-growing SaaS & DTC startups and some of the most sought-after advisors in the world.
Things we touched on the Podcast:
Connect with Kenny on Twitter: https://twitter.com/NoCodeKenny
Connect with Kenny on LinkedIn: https://www.linkedin.com/in/khanson1/
Check out and visit MentorPass: https://mentorpass.co/
Luca Massaro is the Founder and Chief Executive at WePlay.
WePlay was founded in 2012 as the first performance-led marketing agency dedicated to sports. They are a full-service agency that specializes in helping sports brands to achieve their digital and marketing growth objectives across emerging direct-to-consumer revenue streams.
Prior to WePlay, Luca led on Digital and Social at Chelsea FC and was Head of Social Media for the Target Media & Communications Group.
Things we touched on the Podcast:
Connect with Luca Massaro on Twitter: https://twitter.com/iamluca
Check out WePlay: weplay.co
Larry Rothstein has been in the marketing and advertising business for 38 years, since 1983. He is the founder and CEO of Source Communication. Larry’s energy, spirited hands-on approach, and commitment to professionalism inspire a staff of 50-plus specialists serving clients that include Amtrak, Nikon USA, Sbarro, MCI, McDonald’s, and Jewish National Fund.
Things we touched on the Podcast:
Connect with Larry on LinkedIn: https://www.linkedin.com/in/larry-rothstein-6884071/
Check out Source Communication: https://www.sourcead.com/
Jeremy Creighton is best described as an international branding specialist, with over 20 years of experience. He has worked with some of the world’s most successful brands across America, Europe, Asia, Australia and New Zealand.
He’s also the CCO and Co-Founder of Passport Brand Design, an Orange County, California based agency offering creative leadership to global businesses seeking direction on high level brand strategy, evergreen & seasonal campaigns, and creative execution across all touchpoints.
Things we touched on the Podcast:
Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremy-creighton/
Check out Passport Brand Design: https://www.passportbranddesign.com/
Arthur Querou is the CEO & Co-founder of KMTX, a fast growing AdTech company working to provide the main advertising platform of the Open Web by making it simple for anyone to run campaigns online.
Things we touched on the Podcast:
Connect with Arthur: arthur@kmtx.com
Check out KMTX: http://kmtx.com/
Ken Robbins is the CEO and founder of Response Mine Interactive (RMI). Their goal is to make companies grow by helping them acquire more consumers and drive more sales using their proprietary marketing methodology.
Ken has been featured in articles in Inventor’s Digest, Atlanta Business Chronicle, Strategic Healthcare Marketing. Ken has also been a featured contributor to the best-selling books, Socialnomics and The Digital Leader and is an avid Keynote Speaker and business podcast guest.
Here are the topics we touched on:
Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenrobbinsceo
Follow him on Twitter: https://twitter.com/KenRobbins
Check out Response Mine: https://responsemine.com/
Rohit Mittal is the co-founder and CEO of Stilt. Rohit has extensive experience in credit risk analytics and data science. He spent years building credit risk and fraud models for top U.S. banks. In his current role, he defines the overall business strategy, leads debt and capital fundraising efforts, leads product development, and leads other customer-related aspects for the company.
Prior to founding Stilt, Rohit started his career at Verisk Analytics using big data to optimize credit risk. He went on to become the founding member of the data science team at Popsugar, helping the company build its analytics framework for data science efforts.
Rohit has a Bachelor’s degree from Delhi College of Engineering and Master’s degree from Columbia University.
Connect with Rohit on LinkedIn: https://www.linkedin.com/in/rohit-mittal-we-re-hiring-58a30a6/?trk=public_profile_browsemap
Follow him on Twitter: https://twitter.com/rohitdotmittal
Check out Stilt: https://www.stilt.com/
Richard is a founding partner of The Conscious Fund, which invests in global early-stage ventures in psychedelic medicine, helping deliver better outcomes for mental health, addiction, and pain. Richard has made over 20 investments in psychedelic medicine companies with five of them going from seed to a public company post his firms investment.
He serves as the chair of Microdose, the largest media & events company for the psychedelic medicine sector and as an advisor to the Psychedelic Medicine Association.
Richard has seen out over 20 years of technology evolution, from the early internet to augmented reality (AR) and blockchain.
Earlier in his career five years of his life was spent in senior roles in the music industry with a specialism in brand rights exploitation, from throwing a rave to selling a ringtone.
Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardskaife/
Follow him on Twitter: https://twitter.com/tokenrichard
Learn more about The Conscious Fund: https://theconscious.fund/
Ryan Kugler is a multi-business owner with over 25+ years of knowledge & experience in Film Distribution and in the Wholesale/Retail Trade.
Ryan is the President of A5 Events, president of Ideal Content, president of Plan B, Inc., Executive Director of Say No To Drugs Race (Charity Run/Walk), and a past co-owner of DVA, Inc.
Ryan also co-authored “How to Plan, Produce & Distribute Your Independent Film.”
Connect with Ryan Kugler:
LinkedIn: https://www.linkedin.com/in/ryan-kugler-8653265/
Twitter: https://twitter.com/ryanjkugler
Website: http://ryankuglercom.wpengine.com/
A5 Events: ryan@a5events.com
Ideal Content: ryan@idealcontent.com
Plan B Distribution: ryan@planbdist.com
Matt Cole is the CEO of Suma SaaS, the leading provider of a Financial Management Software-as-a-Service for Small Businesses in Spanish-Speaking Latin America.
SUMA is a world class platform of SMB SaaS solutions, solving global and hyper-local problems for millions of entrepreneurs in Spanish-Speaking Latin America. Currently, Suma operates the leading cloud-based Small Business management platforms in Chile via www.nubox.com, Argentina via www.colppy.com, and Mexico via www.bind.com.mx while proactively expanding to other countries in Latin America.
Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewecole/
Learn more about SUMA: https://www.sumasaas.com/
Ken Babcock is the Co-Founder of Tango Technology, a team that created a Chrome Extension which automatically creates written, step-by-step how-to guides in real-time without the need for video recording.
Users complete their process in the browser while Tango transcribes actions, URLs, and screenshots. The resulting how-to guide can be easily pasted or exported to commonly used knowledge bases and learning management systems.
Before founding Tango, he worked in Uber across the areas of Operations, Data Analytics, and Product Strategy.
Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenbabcock/
Follow him over Twitter: https://twitter.com/bigredbabz
Add Tango to your chrome browser for free: https://www.tango.us/
Christopher Engman is co-founder and managing partner of MegaDeals Advisory, and author of the book MegaDeals.
Having started in ABM in 2007, Christopher Engman has more than earned the title of ‘the Father of ABM’. His book Megadeals cements his reputation as an ABM leader even further. He’s been personally involved in hundreds of B2B deals, a number of which exceeded multi billion pounds.
Christopher Engman’s Megadeals Advisory assists scaleups and Fortune 500 companies in doing just that – making mega deals.
About the book:
Many of the most successful B2B companies in the world have a high concentration of revenue coming from a few top accounts. Often less than 50 accounts represent 80% of the total revenue even though the entire customer base can consist of many thousand accounts.
Often the biggest accounts have very extensive contracts and big amounts associated. Very often each top client of the biggest companies in the world can have individual revenues beyond one billion USD per year each. In the world of Megadeals, the literature is very weak. There is a long list of books about B2B complex selling but the difference between a 100.000 USD deal and a multi BUSD deal is substantial.
The book is a mix of theories and models blended with interviews with 60 of the top Megadeal sales people in the world.
You can buy it here: https://www.megadeals.com/product/the-megadeals-book
Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopherengman/
Check out Megadeals: https://www.megadeals.com/
Chris Kneeland is the CEO of Cult Collective, one of North America’s premier engagement marketing firms. His overriding professional passion is helping brands accelerate growth by reimagining how they engage consumers and employees. He’s committed to helping courageous brand leaders embrace proven marketing principles he’s discovered while working with the most iconic, “cult-like” brands on the planet.
Chris held marketing roles at the world headquarters of John Deere and The Home Depot. He was also formerly the Head of Retail Marketing at RAPP, Omnicom’s preeminent relationship marketing agency. He co-founded Cult in 2010, and has consulted with Harley Davidson, Canadian Tire, Mark’s, Zappos, Best Buy, HEB Grocery Stores, Carter’s, Keurig, United Way and dozens of other brands. Throughout his career, he has lobbied for customer advocacy over acquisition, and brand engagement over entertainment. He helps clients by getting customers to buy more by buying in.
Connect with Chris Kneeland on LinkedIn: https://www.linkedin.com/in/chris-kneeland-838b2921/
Check out Cult Collective: https://cultideas.com/
Justin is the founder and CEO of Yac, a voice collaboration tool for remote teams. Yac is an acronym of ‘Yelling Across Cubicles.’
He noticed over the years of working remote that the accepted culture of getting stuff done was to have meetings all day. He and his team started thinking about how to increase the amount of communication that happened during the day, without increasing the number of meetings.
Yac is the end result of their combined efforts to make this happen.
Yac is a byproduct of their partially remote, design and development agency based out of Orlando called SoFriendly. While it did come out of a desire to help remote teams feel more connected, they actually started by scratching their own itch. They have employees all around the world and found that they felt more connected to employees using voice chat versus just text alone.
In his own words, ‘Yac was invented as a way to have a happy medium between a Slack message and a Zoom call.’
Follow Justin on LinkedIn: https://www.linkedin.com/in/itsthisjustin/
Check and try out Yac: https://www.yac.com/
Jeff Coyle is the Co-founder and Chief Product Officer at MarketMuse. MarketMuse is the industry-leading technology and methodology for content planning and evaluation via semantic relevance. It combines advanced AI, natural language processing and machine learning algorithms to produce actionable insights for inbound marketers.
On today’s episode, Marti talks about MarketMuse, the role of AI in content creation and in marketing strategy, and the current barriers keeping companies from adopting this technology today.
Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle
Check out MarketMuse: https://www.marketmuse.com/
Fatima Zaidi is the CEO and Founder of Quill Inc. a full service podcasting hosting platform and production agency which supports brands in launching their podcasts.
She is also the owner of the Listen In Conference held in Los Angeles that supports brands moving into podcasting.
As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk.
She also teaches podcasting at the University of Toronto. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post.
Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot’s Bold Future Award, and one of Flare Magazine’s Top 100 Women.
Fatima is the Co-Chair of the #Tech4SickKids council for SickKids Foundation & Hospital on track to raise $25 million with her team.
Connect with Fatima on LinkedIn: https://www.linkedin.com/in/fatima-zaidi-6a6b844b/
Follow her on Twitter: https://twitter.com/zaidiafatima
Check out Quill Inc: https://www.quillpodcasting.com/
Listen as I invite world-leading CEOs, business leaders, and special guests to get brutally honest about content marketing & personal branding. This unfiltered, hilarious and surprising podcast is like Forbes but with cuss words.
Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies.
She has taught about content in many publications including DigitalMarketer, Inc., and Startup Nation, and continuously offers valuable takeaways by interviewing industry experts from world recognized brands such as Godaddy, HubSpot, MarketingProfs, and more through her video podcast, The Content Coalition.
Shaina’s LinkedIn: https://www.linkedin.com/in/shainaweisinger/
Check out The Content Coalition here: https://repurposehouse.com/podcast/
Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world.
Mark has worked in global sales, PR, and marketing positions for more than 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions.
Mark’s LinkedIn: https://www.linkedin.com/in/markwschaefer
Check out Mark’s latest book here
Mark’s blog: https://businessesgrow.com/
Matt Rudnitsky is a ghostwriter and the founder of Platypus Publishing, where they help entrepreneurs write unputdownable books that leave legacies, make an impact and get them noticed.
In this episode of Inbound CEO, we touch on…
Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattrud/
Check out Platypus Publishing here: https://www.rudbits.com/platypus
Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing. Author of the bestselling book The Content Formula, Michael’s work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. In 2017, Michael was named a Top Business Speaker by The Huffington Post and a Top CMO Influencer by Forbes.
He is also the CEO of Marketing Insider Group, where they offer content marketing strategy development, roadmaps for success, content development, content re-purposing, training and workshops.
In this episode of Inbound CEO, we touch on…
Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelbrenner/
Check out the Marketing Insider Group here: https://marketinginsidergroup.com/
James Carbary is the founder of Sweet Fish Media, a podcast agency for B2B brands. He’s a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show: a daily podcast dedicated to helping B2B marketers achieve explosive growth.
In this episode of Inbound CEO, we touch on…
Connect with James on LinkedIn: https://www.linkedin.com/in/jamescarbary/
Check out Sweet Fish Media here: https://sweetfishmedia.com/
Listen to James on the B2B Growth Show: https://podcasts.apple.com/us/podcast/b2b-growth/id1073885415
Darren Magarro is the founder and president of DSM, a full-service marketing and PR firm in NJ, a “one-stop” destination for all of their clients’ advertising, marketing and public relations needs.
In this episode of Inbound CEO, we touch on…
Connect with Darren on LinkedIn: https://www.linkedin.com/in/darrenmag…
Check out the DSM group here: https://thedsmgroup.com/
Matt Heinz is the president of Heinz Marketing, where they help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Their proven methodology delivers real B2B results based on buyer insights, market-driven best practices, and rapid feedback loops. He has over 20 years of experience in marketing, business development, and sales, and is also a keynote speaker, author, and the host of Sales Pipeline Radio.
In this episode, we discuss:
Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattheinz/
Check Out Heinz Marketing: https://www.heinzmarketing.com/
Listen to Matt talk about B2B sales and marketing: https://salespipelineradio.com/
Preorder Matt’s upcoming book, The Predictable Pipeline
Every Wednesday Marti Sanchez and Nemanja Zivkovic are hosting a weekly Q&A where they talk all B2B things: sales, demand gen, social media, personal branding, etc.,
Focus is on real examples, case studies and participants have a chance to turn on the camera, jump in the session live, ask questions, or share their perspective on the topic.
If you’re an executive, marketer, or salesperson, this is for you.
This time Marti and Nemanja talked about Social Selling.
What is is?
Is it the same as cold calling and cold emailing?
This and more topics in today’s episode.
In this episode, Elvis Malkic joined Marti and Nemanja to discuss B2B communication channels.
You can find out more about Elvis using this link: https://www.linkedin.com/in/elvismalkic/
In this episode, Dunja Radulov joined Marti and Nemanja to talk about the growing traffic of a highly technical product from 5000 to over 100 000 organic visits.
You can find out more about Dunja using this link: https://www.linkedin.com/in/dunja-radulov/
In this episode, Marti and Nemanja share their experience in starting and running a successful B2B business.
n this episode, Marti and Nemanja talk about specific B2B tactics and strategies that work.
Behind the Mic is the show from podcasters for podcasters. Listen in as we interview the best interviewers in the game and learn more about what it takes to run a great podcast. Yes, it’s all very meta.
In our first episode, we interview Behind the Mic’s own host, Marti Sanchez.
Marti is the founder of Influence Podium, a thought leadership agency that helps B2B CEOs drive inbound leads by placing them on relevant podcasts and then repurpose them into high-quality content pieces to post on their social media. He’s also the host of Podium Stories, a podcast where he invites world-leading CEOs, business leaders, and special guests to get brutally honest about everything from current events to untold, raw stories.
Here are the questions we asked Marti:
1. Tell us more about your show and the main topics you discuss
2. At what point did you decide to start your show? Why?
3. What was the biggest initial challenge you faced?
4. What has been the main benefit you’ve gotten out of podcasting?
5. What makes a great guest?
6. What’s the secret to a great interview?
7. If you could interview anyone (dead or alive), who would it be and why?
Marti’s LinkedIn: https://www.linkedin.com/in/itsmartisanchez/
Marti’s Twitter: https://twitter.com/Marti__sanchez
Listen to the Podium Stories podcast: https://podcasts.apple.com/us/podcast/podium-stories-with-marti-sanchez/id1505931491
In this episode, we interview Safa Mahzari, host of the Revenue: The Alluxo Podcast, a show where you get to learn the real stories behind technology and eCommerce companies. They interview founders, marketers, engineers, and investors who are building the next generation of businesses. Whether you want to get a promotion at work or build your own startup, you are in the right place. Practical information every week. Never any ads or sponsors.
Here are the questions we asked Safa:
1. Tell us more about your show and the main topics you discus
2. At what point did you decide to start your show? Why?
What was the biggest initial challenge you faced?
3. What has been the main benefit you’ve gotten out of podcasting?
4. What makes a great guest?
5. What’s the secret to a great interview?
6. If you could interview anyone (dead or alive), who would it be and why?
Safa’s LinkedIn: https://www.linkedin.com/in/safamahzari/
Listen to Revenue: The Alluxo Podcast: https://alluxo.com/podcast
In this episode, we interview Dan Gonzales, host of Startup Mindsets, a podcast dedicated to uncovering what informs an entrepreneurial journey from idea to execution with stories from global entrepreneurs, investors, and innovation leaders.
Here are the questions we asked Dan:
1. Tell us more about your show and the main topics you discuss
2. At what point did you decide to start your show? Why?
3. What was the biggest initial challenge you faced?
4. What has been the main benefit you’ve gotten out of podcasting?
5. What makes a great guest?
6. What’s the secret to a great interview?
7. If you could interview anyone (dead or alive), who would it be and why?
Dan’s LinkedIn: https://www.linkedin.com/in/dangonzales1/
Listen to Startup Mindsets: https://www.startupmindsets.com/podcast
