Recast is a marketing mix modeling platform that helps ecom/D2C brands get rid of wasted spending and better allocate their budget. We began working with them pre-seed to create a content flywheel at scale through multiple channels: CEO Thought Leadership on LinkedIn and Twitter and long-form SEO content. With over 320,000 quarterly impressions generated (800% QoQ growth) and a 66% increase in followers, we’re building a new MarTech category that is directly impacting Recast’s inbound pipeline and brand equity after they’ve raised $3.4M in funding.
MicroAcquire (now Acquire.com) is the #1 startup acquisition marketplace with over 100,000+ registered buyers and $11M in seed funding at an $80M+ valuation. We started working with them pre-revenue and helped them set up, launch, produce, and repurpose their podcast since its first episode. The show tells the stories of acquired companies and has helped MicroAcquire showcase success stories and create a flywheel of valuable and relevant content with thousands of views.
We walk the talk and we’re our own client. Here’s what we do for ourselves: CEO Thought Leadership on LinkedIn and Twitter, Thought Leadership on LinkedIn from our leadership team, our own Podium Stories Podcast and a great library of articles that build our strategic narrative. This has helped us drive over $500,000 in Inbound Revenue in the last twelve months and disrupt how B2B companies think about content as they become media companies.