PR was effective a decade ago.
Building a content flywheel to win
on brand is 100x more effective today.
We help you do this.
You’re tired of useless, unqualified leads. You’re tired of going outbound. You’re tired of needing PR – an outdated middleman – to talk to your market (prospects, investors, recruiting).
We’re tired too. That old world is done for.
Welcome to the new world where every B2B company has to be a media company. B2B is based on trust, credibility, and brand equity, and we help you build a content flywheel so you can create your own category, build your audience, drive inbound revenue, and win on brand.
A CEO’s job is to share and drive the mission and vision of your company forward. We leverage your LinkedIn/Twitter audience to drive thought leadership content on organic social, supporting sales and recruitment.
In 5 years, every B2B company will have a podcast like all companies now have blogs. We help you leverage it as a business development tool to build 1-1 connections with champions within key prospect accounts at scale + repurpose it into high-quality content.
We also love working on different,
out-of-the-box projects to turn B2B companies into media companies. If you have or want specific ideas that aren’t covered here, let’s discuss if we can make them happen together.
Becoming a media company and building a content flywheel isn’t a short-term play. It takes time but, if done well, it’s transformational. Our attribution philosophy focuses on building brand equity through key metrics with Inbound Revenue as our North Star.