B2B companies becoming media companies often run into an interesting challenge: how do we measure and track our efforts?
If credibility can’t be bought, the alternative is to earn it. And this is how B2B brands can earn real attention and credibility that translates into business results.
As all B2B companies become media companies in the next five years, podcasting will be a key element to that.
In 5 years, every B2B company will become a media and have a content flywheel to earn their market’s trust and attention so they can drive inbound revenue and win on brand. That’s how we see the world, and that’s what we help companies achieve. But not every media company is the same, and B2B […]
The goal of this article isn’t to convince you to work with us at Influence Podium. It’s to share with you how we work, how we approach our partnerships, and what in our experience have been the determinants for successful and not-so-successful collaborations. From here, you can decide if we are a cultural and business […]
If there’s one pet peeve we have at Influence Podium is seeing companies not walk the talk. Can you imagine how hypocritical we’d be if we preached every single day that PR is dead and B2B companies need to become media companies to communicate with their market (prospects, employees, investors, etc.) and then, us – […]
I don’t mean to sound dramatic, but PR is dead. The times of being controlled by Forbes, or Inc., or Entrepreneur Magazine… Those days are over. And that’s a good thing – no more asking for permission, no more attention-middlemen, no more overpaying fake PR agencies to buy you some fake credibility no one believes […]
Turning your B2B company into a media company can be transformational, but it also seems like a daunting task. A media company’s content flywheel is all-encompassing – so many channels, so many different types of content, so many potential strategies and audiences to reach. That is exactly why most B2B companies fail to become media […]